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Awarding body:

Cornell-Nanyang Institute Of Hospitality Management

Start Date:

14-Jan

Modules:

The topics include the following: Marketing and the Hospitality Business Model, Strategic Marketing System, Environmental Analysis, The Competitive Set, What Customers Want, Marketing Objectives and Brand Strategy, The New Marketing Mix, Marketing Metrics.

Cost:

US$2500 for the entire course

Duration:

3 Day(s)

Study mode:

Short

Course description:

This course will offer participants innovative, practical and profitable approaches for addressing strategic hotel and restaurant marketing challenges to improve revenue, profit and customer loyalty. Through class discussions, case studies, and real-life examples, learn the latest applications of strategic thinking and analysis to marketing challenges facing hotels and restaurants. ‘Best in the business’ (and some worst!) case studies and examples will be drawn from hotel, restaurant and other world-class businesses worldwide. Prepare to take away new ideas to significantly improve the business practices. Directed towards managers of large, medium, and small hotel and restaurant businesses who want to improve their marketing approaches to better target key customers, do more with less, and generate greater revenue and profit; organizations and suppliers that serve hotels and restaurants and want to better understand the problems, challenges, and business objectives of their clients; and entrepreneurs who want to enter hotel and restaurant businesses and want to understand key trends, opportunities and successful marketing approaches.

Entry requirements:

Participants must have been employed full-time in the hospitality industry, or a related field, for a minimum of two continuous years prior to applying to the program. To participate in and benefit from the courses, participants must have well-developed communication and reading comprehension skills.

Application details:

Students must submit a completed online application form along with a resume or curriculum vitae, and a minimum deposit of US$ 250 per course. The application form along with the document must be sent to Cornell-Nanyang Institute of Hospitality Management, Nanyang Business School, Nanyang Technological University, S3-B1A-35 Nanyang Avenue, Singapore 639798.

While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Cornell-Nanyang Institute of Hospitality Management.