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Executive Master of Science in MarketingAventis School of Management, Singapore
Awarding body:
Baruch College, The City University Of New York (Usa)
Modules:
The modules are as follows: MKT9750 Marketing Strategy, MKT9703 Marketing Management, MKT9702 Marketing Research, MKT9716 Consumer Behavior, MKT9701 Advertising and Marketing Communications, IBS9760 International Business Analysis, MKT9780 Interactive Internet Marketing, MKT9715 Current Issues in Marketing, MKT9730 Channels of Distribution, MKT9751 Practicum - New Product Planning and Development.
Cost:
S$44600 without GST; S$47722 for with 7% GST
Duration:
1 Year(s)
Study mode:
Full time
Course description:
This program focuses on the importance of international marketing, the commercial exchange of materials and goods and services among countries. Its study includes analyzing the global environment of international trade, market research and the marketing function in multinational enterprises. The program will examine the psychological, economic, socio-cultural decision-making influences on consumer behavior as well as consumer behavior applications to social marketing. Participants will also gain an in-depth understanding of strategic marketing research using important analytical and conceptual skills to embark on critical market intelligence projects to advance market understanding. At the end of the program, participants will graduate with a global qualification that equips them for senior positions in large local organisations and multinational companies anywhere in the world.
Entry requirements:
Students must have completed recognised undergraduate degree or its equivalent plus three years of working experience or a good diploma from a recognised institution plus management experience OR business ownership experience or senior professional experience. Mature candidates who have demonstrated exceptional professional or business achievements but who do not meet the above requirements may be considered on a case-by-case basis.
Application details:
Students must submit the completed application form along with the non refundable application fee of S$500.
While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Aventis School of Management.