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Awarding body:

Lasalle College Of The Arts

Start Date:

Aug-10

Modules:

The modules are Art Direction, Copywriting, Advertising Strategy and Marketing Communication and Branding and Identity.

Duration:

3 Year(s)

Study mode:

Full time

Course description:

This course focuses on generating engaging and effective design communication vehicles and prepares students for a career in advertising and marketing communication or its associated areas. Advertising Communication fosters the idea that advertising is an important cultural mechanism in reflecting life today. It is hard to ignore advertising as it has an immense influence and presence in everyday life. Advertising Communication is a study that engages more than the art of persuasion or making a sale but also upholds structures of meaning which construct lifestyles, beliefs, behaviours and attitudes today. This specialism aims to develop a comprehensive picture of the interconnected role of advertising in everyday communication. It conveys the objects or services through the selling premises, tactics and visual messages to the relevant audience according to their personal tastes and beliefs. The core of advertising communication must be about the understanding of its ideological meanings and functions and not just for economic and commercial purposes. In order to do this, the craft of directing advertising campaigns or projects must be underpinned by a sound knowledge in advertising principles, marketing communication and a critical and theoretical awareness of business and ethics. It is a multi-layered industry that has become increasingly important making advertising a significant tool in international communication. The specialism aims to develop creative practitioners who think strategically, and strategists who think creatively.

Entry requirements:

Students need to have completed Singapore-Cambridge GCE 'O' level with five subjects (including English) at C6 higher or GCSE/IGCSE with five subjects, including English (Grade A to C) or Higher NITEC and NITEC Certificate.

Application details:

Applicants must pay a non refundable application fee of S$60 either by cash / NETS, credit card or cheque. In addition to these, they must submit certified-true copies of transcripts and certificates, letters of reference / recommendation. Certificates in a foreign language are required to be translated into English. Students may apply online. The application form must be submitted either in person at Lasalle, Programme Enquiries, Lasalle Campus (Block E, Level 1) or send the above documents in a sealed envelope to Division of Academic Administration - Admissions, LASALLE College of the Arts, 1 McNally Street, Singapore 189740.

While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with LASALLE College of the Arts.