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Awarding body:

Essec Asian Center

Start Date:

31-Aug-10

Modules:

The modules are Fundamentals of Marketing Research (30 hours), Consumer Behavior (30 hours), Qualitative Research Methods (30 hours), Research Design and Analysis (30 hours), Quantitative Research Methods 1 (30 hours), Quantitative Research Methods 2 (30 hours), Experimental Methods (15 hours), Current issues in Marketing Research 1 (15 hours), Current issues in Marketing Research 2 (15 hours), Research Design and Analysis (30 hours), Industrial Organization and Economics (30 hours), Econometrics (30 hours), Marketing Models 1 (30 hours), Marketing Models 2 (15 hours), Optimization Methods (30 hours), Game Theory and Decision Theory (30 hours), Dynamic Methods in Economics and Management (30 hours), Technology and Innovation Management (30 hours), Forecasting (30 hours), Simulation (30 hours), Advanced Econometrics (27 hours), Fundamentals of Management 1: Classics of the Social Sciences (30 hours), Fundamentals of Management 2: Classics of Administration and Management Theory (30 hours), Fundamentals of Management 3: Contemporary Management Theory (30 hours).

Cost:

€ 10000 per year

Duration:

1.5 Year(s)

Study mode:

Full time

Course description:

This concentration is devoted to prepare students to generate new knowledge through rigorous and high-impact research, and to training them to perform research at a high level. The programme provides students with the necessary tools, concepts and theories to conduct research and studies in marketing. The objective of the programme is to have the students become a part of a collegial group in marketing, with interaction and intellectual exchanges with the faculty. The aim of this is to enhance communication skills, and stimulate creative and rigorous thinking, all of which are very useful for research and consulting.

Entry requirements:

Applicants must hold degrees equivalent to a master’s degree in engineering, degrees from business schools, degrees in medicine, pharmacy, veterinary science, law, architecture; or a bachelor's degree with three years of professional experience. Other applicants with unusual backgrounds or quality career paths will also be examined as special cases. Selection is based on an exceptional academic record and/or professional career, high potential and strong motivation to pursue the selected programme. They should have Management Aptitude Test scores (GMAT or TAGE-MAGE) and English Test scores (TOEFL or TOEIC or IELTS).

Application deadline:

31-Jan-10 15-May-10

Application details:

Applicant must submit the completed application form online or paper application. Along with the application form they must submit the following documents: two letters of recommendation; all official transcripts of grades obtained at each of the colleges or universities attended; copies of all degrees or diplomas, or certificate of enrolment for current studies; a copy of national identity card or passport or a birth certificate (translated into French or into English); and two recent identity photographs of good quality. They also submit copies of Management Aptitude Test scores (GMAT or TAGE-MAGE) and English Test scores (TOEFL or TOEIC or IELTS).

While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with ESSEC Asian Center.